ATLANTA — Serta Simmons Bedding officially opened its new headquarters in Doraville, Ga., with a visit from Georgia Gov. Brian Kemp and Doraville Mayor Donna Pittman.
They joined SSB Chairman and CEO Dave Swift at the grand opening event, officially welcoming the company’s Atlanta employees to their new home. Business and civic leaders also attended the event.
The new five-acre, 210,000-square-foot facility is the new workspace for approximately 500 SSB employees as the company combines its four U.S. office locations into one space.
The new location allows room for expansive showrooms to showcase the company’s products to retail partners and suppliers, officials said. The site features new, on-site innovation and product development facilities “to create state-of-the-art products and deliver greater value to customers,” the company said.
“We are excited to have our corporate and brand teams together in this beautiful new campus in Doraville,” Swift said. “We expect to reap the benefits of better collaboration and building community within Serta Simmons Bedding and with the broader Doraville area.
As the leading sleep company in North America, we are proud to be the first corporate resident in Assembly Yards and confirm our commitment to Georgia.”
The new facility will be home for approximately 500 SSB employees as the company combines its four U.S. offices into one location.
The 165-acre Assembly project is at the site of the former General Motors Assembly plant along I-285 near the I-85 exchange.
SSB selected the location because of its access to public transportation and space for both the corporate headquarters and the research and innovation facility.
The mixed-use development is already the home of Third Rail Studios and will eventually be the home of additional businesses, residential units, restaurants and parks, officials said.
“Serta Simmons Bedding bringing their leadership team to our state is proof that Georgia is open for business,” said Gov. Kemp. “I look forward to working with them in the future to provide more jobs for hardworking Georgians and more investment for local communities, and I thank them for their commitment to the Peach State.”
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