Courtesy/News Source: greenlodgingnews.com

ATLANTA—Pure Wellness, a pioneer and leader in hotel guestroom wellness solutions, announces two luxury property additions to their portfolio of certified Pure Rooms. The Ritz-Carlton, Atlanta and The Ritz-Carlton, Sarasota now offer certified Pure Rooms to their guests.

“Ritz-Carlton, where ‘Ladies and Gentleman serve Ladies and Gentlemen,’ has long represented the gold standard in service and luxury,” notes Larry Hall, CEO of Pure Wellness. “With the addition of certified Pure Rooms to The Ritz-Carlton, Sarasota and The Ritz-Carlton, Atlanta, discriminating travelers can now enjoy the benefits of a certified Pure Room in the warm, relaxed, and refined ambiance of a Ritz-Carlton hotel.

Travel research indicates that the wellness-minded traveler represents a large, growing market segment with a propensity to spend on activities and lifestyle choices that lead to a state of holistic health. With certified Pure Rooms representing the guestroom of choice for the wellness-minder traveler, The Ritz Carlton, Sarasota and The Ritz-Carlton, Atlanta now offer guestroom options for their wellness-minded guests.”

By offering a guestroom experience that promotes well-being, certified Pure Rooms provide hotel partners a means to better serve a distinct, affluent, and growing market segment with ease. Through a comprehensive, eco-friendly, and patented seven-step process that includes deep-cleaning, treating all surfaces and equipment, and installing a medical-grade air purifier, a certified Pure Room offers purified air, a hypoallergenic environment, and allergy-friendly bedding.

The Pure Room program by Pure Wellness, creates, certifies, and maintains a property’s Pure Rooms, placing the property in a much stronger position to focus on the preferences of their guests.

Pure Wellness maintains over 3,100 Pure Rooms in leading hotel brands across the country, including many Hilton, Marriott, Ritz-Carlton, and Embassy Suites locations. The Ritz-Carlton, Sarasota offers 10 certified Pure Rooms to their guests, and The Ritz-Carlton, Atlanta has dedicated an entire floor to Pure Rooms.

To find a Pure Room, learn more about the company, or contact Pure Wellness, visit Pureroom.com.