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HSMAI Hotel Strategy Conference Singapore
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Take the lead in Commercial Strategy, created by Hoteliers for Hoteliers

SINGAPORE | 9th & 10th July 2019 | Sands Expo and Convention Centre

HSMAI's Strategy Conference has been where senior leaders in Hospitality connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today. The conference continues to provide hoteliers and their partners practical information, insights, and strategies to drive revenue and engage guests - before, during, and after their stays.

This year, our focus is around the customer journey.

Day 1: One Day Conference

HSMAI Strategy Conference -The main conference day is the place to see and hear senior hoteliers from Asia Pacific sharing their experience, some case studies and best practices for hotels. The focus is on sales, digital, e-commerce and distribution.

Day 2: Educational Workshops

HSMAI Academy presents a full day of Training Workshops providing you with the practical skills you need to make a difference to your business.

We also have an Executive Roundtable - HSMAI Chief Commercial Officers Executive Round Table is an 'invitation-only' event for the most senior hotel leaders in Asia Pacific.

Some Topics:

Source Market session - Indonesian travellers, the Indian market
Targeting market segments - Staycationers and Muslim travellers
Hilton will be talking on hiring and training of staff in commercial disciplines
Marina Bay Sands on Optimising your Meetings & Events strategy and Cvent running a session on improving your RFP process
Changing payment types for hotel guests

Workshops on:

WeChat tool to target Chinese travellers
Creating dashboards using free tools
Translations on steroids - localising

To appeal to your competitive heart - a chance to beat your competitors - we're running a simulation where we pitch teams from different hotels against each other to get the best return - run by Fabian Bartnick so should be great fun

Full Agenda:

Register at:

View all speakers:

The ticket includes:

Conference on Day 1
After hours networking and drinks post the conference on Day 1
Training Workshops on Day 2
Lunch and snacks provided on Day 1 and Day 2

Prices from US$395 for HSMAI Members. Get a group of 5 or more and SAVE!

Register at:


10 Bayfront Avenue Singapore

HSMAI Hotel Strategy Conference Singapore is organized by HSMAI Asia Pacific

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