A brushless motor works with a combination of magnets & electronics to drive the motor (no carbon brushes that wear out) - 5000 hours of life, 10x longer than AC motor dryer - Dries equivalent to a 2000 watt professional dryer 1 - Cuts drying time with up to 70% more airflow and less heat to minimize heat damage 2 - Up to 40% less noise with patent-pending noise-reduction technology 3 - Ionic technology for smooth, shiny hair and up to 75% less frizz 4 - Titanium Ceramic technology for infrared heat to gently dry hair - 18% lighter than standard AC motor hair dryer - 7-ft. heavy-gauge, professional-quality line cord for extra durability - Concentrator attachment
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