Whether it is home or a restaurant, washing dish is an important chore that everyone do. Increasingly more homes and commercial kitchens are using machines in place of manual washing for better results. Before the advent of dishwashing machines, dishwashing used to be a manual process. Manual washing has its own disadvantages – principally the time consumed and the health issues concerned with it.
Dishwashing is undergoing rapid changes for the better especially when it comes to using the cleaning media. It used to be soaps, but today it is detergents. The form factor of the dishwashing media has already transited from solid cakes, then to powders and now to liquid. It is clear that dishwashing will be an all-liquid affair both at homes and in commercial kitchens around the world.
The Future of Dish Washing Solutions Industry
Here is what the future holds for dishwashing market in India.
- Commercial Dishwasher Detergents will become an only-liquid market in as few as five years. The writing on the walls is all clear; the powder and cake form factor is coming to an end as they are not machine compatible and pose a threat to health. Commercial dishwasher detergents in liquid form give users major advantages – it is easily soluble in water (hard & soft water), foams faster and better, acts intimately with grease and oil and more importantly is becoming environmentally compatible.
- Liquid detergent manufacturing will become a highly specialised product. This trend is already visible with manufacturers going in for specialty, liquids with special products made for glass, cutlery and metal utensils. The benefits of using specialty liquid detergents are not difficult to see – they give unorganizedbetter washing effect targeted at specific requirements. Broadly there will be two market segments operating here – liquid dishwashing solutions targeted for use in machines and another for home use in manual washing. It is also predicted that concentrated liquid dishwashing will be much favored in the next few years.
- Environmentally friendly liquid detergent manufacturing will receive fresh impetus. As regulatory bodies start to impose stringent manufacturing standards aimed at preserving the eco-system, liquid detergent manufacturers will be under immense pressure to find newer chemicals that are less harmful and more effective. Though a few compromises should be expected, overall there will be changes in the manufacturing itself. It is not just the regulatory bodies that will want products to be eco-friendly; the consumers too will want it. In summary we can state that the future of the detergent will be highly specialty rather than the other way around.
- Packing sizes will undergo sea changes. In the future, detergent manufacturers will have to meet two, sections of consumers – commercial kitchens that want bulk dishwashing liquid in large containers on the one side of the consumer spectrum and smaller families that want smaller packs in sachets. Specialising in one of the either will pose practical difficulties in devising a market strategy that manufacturers are already beginning to understand.
- Brand building will be the key to make a successful entry into the liquid detergent manufacturing. One of the main features of the detergent industry in India is the presence of multiple players who are able to carve out a niche market for themselves. In the current scenario the unorganized manufacturing sector hardly invests in brand building and for market share, they specialized their products. This will not continue for long as the organized sector finds ways out to beat smaller players. The key to success in a huge market like this is therefore to build a solid brand image. The days of unbranded products, though cheaper organized numbered and destined to vanish.
Expected Consumer Behaviour in Dish Washing Industry
Consumers are increasingly becoming quality conscious about any product they use and the dishwashing solution industry is no exception to this rule. The definition for the best dish detergent is itself bound to change in the coming years.
If you are a consumer of bulk dishwashing liquid or a household looking out for the best dish detergent, then the right place is the online market place. Ideally different it is the best place to make consumer-driven comparison before ordering your requirements.
